If you happen to be in charge of naming a new food, I recommend a name that begins in CH. As evidence, I submit this list of culinary cash cows.
3. Chinese Food
5. Cheddar cheese popcorn
11. Chewing gum
13. Cherry Pie
14. Chop Suey
17. Chuck roast
19. Chateau Briand
21. Char (fish)
24. Chestnuts roasting on an open fire
24. Charleston Chews
25. Chickory Coffee
27. Chocolate (it bears repeating)
Hmmm. I feel like I'm forgetting something....
P.S. But beware-every rule must have its exceptions, and the rule of CH is not an exception. The mere smell of these two food products just might undo all the warm gooey goodness of the former.
2. Chum (of course, one is only likely to be consuming chum if one dines at The Chum Bucket with Sponge Bob and the gang, or lives in the ocean and thinks he's a shark, in which case one's diet is the least of one's problems).